Marketing · PR · Advertising

Ella
Watson

First-Class marketing graduate from Leeds Beckett. I built a TikTok channel from scratch to over 4 million views, and I’ve worked Paris buying week and London Fashion Week PR.

See my work Get in touch
4M+views on @hautemarketing
FirstBA (Hons) Fashion Marketing
Paris & LondonParis buying week and London Fashion Week

Haute Marketing

4M+total views

A content channel I built from zero

I started @hautemarketing in October 2025 to make fashion history, runway shows and brand recognition easy and fun to watch.

I plan, research, design and edit every post myself, from runway breakdowns to designer deep dives. I use TikTok Analytics to see what lands with the audience and shape what comes next, the same loop any brand channel runs on.

Watch it on TikTok

Views last updated October 2026

Coursework

A selection of projects from my BA (Hons) in Fashion Marketing.

Two models in knitwear and wellies on a tree-lined avenue

Final Major Project · First Class

Flax

A British countryside womenswear brand for 18 to 25s, built from scratch: market and social research, competitor analysis, brand identity, a photoshoot I directed at a Georgian estate, a lookbook and a full launch campaign.

ResearchBrand strategyArt directionCampaign planning

See the project →
The facade of Hyde Park Picture House in Leeds with its red gas street lamp

Marketing for the Arts · First Class

Hyde Park Picture House

A strategic review of a 1914 gas-lit independent cinema in Leeds: PEST, 7Ps and SWOT analysis, my own Instagram audit, and three measurable recommendations to grow younger and new audiences.

Marketing strategyAudience developmentSocial media auditArts & culture

See the project →

Fashion Writing Editorial · First Class

Fashion Writing

A review of Thom Browne’s Fall/Winter 25/26 NYFW show, written in the voice of The Cut and backed by a line-by-line analysis of how the magazine hooks and holds its readers.

JournalismCopywritingTone of voiceEditorial analysis

Read the review →
Concept detail: a mirrored silver skull brooch on a taupe coat with lavender chiffon

Under the Surface · Fashion Brands · First Class

Alexander McQueen × Little Simz

A proposed collaboration to bring back McQueen’s rebellious edge: a brand audit of both sides, a genderless collection, a secret Bond Street launch and a storyboarded campaign film.

Brand auditCollaboration strategyExperiential launchCampaign film

See the project →

Fashion Forecasting · First Class

Indie Sleaze

A trend report tracing the mid-noughties look from Kate Moss at Glastonbury to Saltburn, linking each revival to the economy and culture around it, then forecasting the key items for A/W 24/25.

Trend forecastingCultural analysisConsumer insightProduct direction

See the project →

PR & Brand Communications · First Class

Loewe Lull

A PR analysis of how Loewe uses collaborations, celebrities and viral moments, then a full launch plan and press release for a hypothetical luxury sleepwear collection.

PR strategyPress releaseInfluencer planningLaunch events

See the project →

Experience

  1. Showroom Intern

    Arddun Agency · Paris

    June 2026 · Paris buying week, Resort 2027

    • Helped set up a multi-brand showroom ahead of market week: hanging and steaming samples and preparing the model changing area.
    • Rotated through dresser, front-of-house and runner roles, supporting models, buyers and the sales team during appointments.
    • Kept samples, changing areas and stock organised to a professional retail standard at the end of each day.
    • PH5
    • Faithfull
    • Alemais
    • Altuzarra
    • Stine Goya
    • Rachel Gilbert

  2. London Fashion Week PR Intern

    Lobby PR · London

    February 2026

    • Supported the PR team across several runway shows.
    • Managed show set-up, guest flow and reserved seating for talent, and handed out press releases.
    • AGRO Studios
    • Ksenia Schnaider
    • Sinéad Gorey
    • Lavin Karakoc

  3. Student Ambassador & Course Representative

    Leeds Beckett University · Leeds

    October 2023 to May 2026

    • Represented the Fashion Marketing course at open days and fed back to course leaders for my cohort.
    • Supported university events, including the graduate fashion shoot.

Skills & qualifications

  • PR & press
  • Events & showroom operations
  • Short-form content
  • Social media strategy
  • Visual communication
  • Adobe Creative Suite
  • TikTok Analytics
  • Leadership & public speaking

BA (Hons) Fashion Marketing

First Class · Leeds Beckett University · 2023 to 2026

Inside LVMH Certificate

Creation & Branding, Operations & Supply Chain · 2026

Full UK driving licence

2026

About me

I love the work behind the work: the research behind a good post, the set-up before a show opens, the detail that makes a brand feel right. My degree and experience so far are in fashion, but what I enjoy is telling a brand’s story to the right audience, in any industry.

I’m looking for roles in London, and I’m an easy commute from Hertfordshire.